Exoto was formed in the state of California in 1986. The company name is an abbreviation of "EXclusive AUTOmobiles".
Since its inception, the company's goal has followed what is still a tradition, for over 40 years, of the Keusseyan family, offering the best or nothing.
Initially, the product line included custom car accessories, such as car covers and floor mats. These have been successfully marketed nationwide a brand: EXOTO's Coverup. Over a decade ago, the company turned its attention and efforts to the automotive collecting market, quickly achieving great success.